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BULLHIDE® HISTORY

Borrowing on the experience acquired from their father, a master hatter and artisan, his sons carry on the fine tradition of quality hat making.  Today they incorporate all the fine techniques that the founder started back in 1949.  Not a single step or process is skipped in bringing to the world premium hats and leather jackets with old western charm.

Today Bullhide® and Ruidoso® labels, Montecarlo's premium brands, incorporate all the western flavor and flair of the old west.  Only the finest materials are used.  Montecarlo has been recognized as a leader in the western fashion industry, because of their innovative and stylish designs.  If it is backed by the Montecarlo label you know that you are getting a fine piece of Americana.